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Dubai, the well-known city known for its wealth and tall buildings, is now making big progress in the startup and technology world. With a strong plan for economic development, a focus on attracting Indian tech companies and startups, and a commitment to embracing new technologies, Dubai is positioning itself as a thriving hub for startups […]

Introduction: In the fast-paced marketing field, marketers are adapting to the rise of Artificial Intelligence (AI). As technology shapes consumer experiences and drives business growth, marketers must adjust and use data responsibly to create effective campaigns. This article explores the changing marketing landscape and emphasizes the vital role that marketers play in shaping the industry’s

In the ever-changing world of marketing in India, brands are realizing the importance of effective storytelling and expertise in content marketing to engage their target audience. As digital investments increase, the marketing landscape in India is growing and innovating. Deepali Naair, a pioneering female leader in tech marketing, emphasizes the importance of performance marketing and

In today’s fast-changing business world, companies understand the need for a more personalized and strategic approach to achieve growth. That’s where Pro Business Plans comes in. Founded by entrepreneur Chase Hughes, this business planning firm is revolutionizing how businesses approach their growth strategies. With their innovative AI platform, ProAI, and a team of dedicated professionals,

The car industry has undergone a big digital transformation in recent years. One innovation that stands out is generative AI, which has had a profound impact on marketing strategies. Hyundai India, a major player in the industry, has embraced new technologies and made sustainability a top priority. Experts predict that marketing strategies will prioritize caution

The game development platform Unity is facing controversy over changes to its pricing structure. Developers are now required to pay fees for each installation of a Unity game once specific download and revenue thresholds are met. These changes have sparked protests and demands for more transparency from the company. The introduction of the Unity Runtime

In today’s competitive marketplace, brands face the challenge of standing out. However, a new solution has emerged called influencer commerce, which allows brands to connect with their target audience in innovative ways and achieve high sales. Influencer marketing involves collaborating with social media influencers to promote and sell products, and it has proven to be

Understanding consumer decision-making in online shopping is a challenge for businesses. But a study by Cornell SC Johnson College of Business has revealed insights into the cognitive processes that shape consumer preferences. Using a unique cursor-tracking method, the research has uncovered information about attribute consideration times and their impact on consumer choices. In today’s competitive

Marketing technology plays a big role in driving innovation in today’s fast-paced business environment. During the COVID-19 outbreak, the importance of marketing technology has increased, as it provides digital tools for businesses to adapt and succeed. One advantage of marketing technology is its ability to deliver personalized experiences and measure campaign success. By using advanced

The UAE is a leader in internet usage and technology. Its population is tech-savvy and connected, making it a great place for businesses to use digital marketing. The region has seen a big increase in social media users and smartphone users, creating opportunities for companies to grow online. Digital marketing is very important in today’s