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Google Ads does not have a fixed Dubai price list. The auction sets click costs, the website determines how many clicks become enquiries, and the sales process determines how many enquiries become revenue. That is why two Dubai businesses can spend the same AED amount and get completely different outcomes. This guide does not publish […]

Google Ads cannot distinguish a valuable sales opportunity from a low-intent click unless you define, capture and return the right signals. For UAE lead-generation businesses, that normally means more than recording a thank-you page. Calls, WhatsApp enquiries, booked appointments, qualified leads and closed deals may all happen in different systems. The job of conversion tracking

If you are budgeting for Google Ads in Dubai, the useful question is not “What is the average cost per click?” It is “What level of spend gives the campaign enough qualified demand and conversion data to make sound decisions?” UAE auction prices vary sharply by sector, emirate, language, device, and commercial intent. A legal-services

Google Ads campaign total budgets let advertisers set one fixed amount for a campaign running across a defined date range. Google then adjusts daily delivery to try to spend that amount by the end date without charging more than the total budget. This is useful for a Ramadan promotion, product launch, event or other fixed

AI Max for Shopping is Google’s new optimisation suite for standard Shopping campaigns. It uses product-feed and website information to match more conversational searches, adapt product titles and select relevant landing pages or ad formats. Google describes the feature as a beta and reports that advertisers activating it typically see 5% more conversions or conversion

Performance Max has long frustrated advertisers who wanted to know where their budget was serving. Google’s channel performance report gives campaign-level visibility across Search, Shopping, YouTube, Display, Discover, Gmail and Maps inventory. The report is useful, but it is easy to draw the wrong conclusion. A channel with most of the spend is not automatically

Google Display Ads campaigns are moving into Demand Gen, where the Google Display Network becomes another channel alongside YouTube, Shorts, Discover, Gmail and Maps. Eligible advertisers began receiving access to a phased migration tool in June 2026. Google says new Display-only campaigns will eventually be created through Demand Gen, and remaining eligible campaigns will be

Google is replacing legacy Dynamic Search Ads with AI Max for Search campaigns. The transition matters to any advertiser that uses website content to find queries and dynamically select relevant landing pages. The timeline has also changed. Google originally announced automatic upgrades for September 2026, then extended the Dynamic Search Ads sunset and auto-upgrade to

Google changed how target-based bidding behaves for campaigns marked Limited by budget on 17 August 2026. The update affects Target CPA, Target ROAS and, in Demand Gen, Target CPC. If one of your campaigns has been beating its stated target while operating with a restricted budget, leaving it untouched may change the results you see.

I audit PPC accounts for agencies and freelancers across Dubai at least twice a week. What I see is consistent: most accounts managed by so-called “agencies” are running hot campaigns with no structure, no testing framework, and absolutely no documentation of strategy. They’re profitable by accident, not by design. And the moment you change a