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Shannon Airport’s summer campaign has gained attention and praise in the digital marketing industry. It has been shortlisted for a prestigious national award. Developed by global PR firm Havas Media, the campaign is recognized for its creativity and innovation in digital media. The impressive results of the campaign show that even a regional airport can […]

In the current era of digital change, BBVA, a leading global bank, is on a journey to revolutionize its operations through partnerships with industry giants. By collaborating with Google Cloud, Red Hat, AWS, Genesys, Salesforce, IBM, and Telefónica, BBVA is reshaping the future of banking and delivering value to customers worldwide. BBVA’s digital transformation has

In today’s fast-paced advertising industry, agencies are constantly seeking ways to streamline processes, increase productivity, and exceed client expectations. Artificial intelligence (AI) has emerged as a groundbreaking technology that has the potential to revolutionize marketing. AI is reshaping agency operations, from optimizing strategies to fueling creativity. Agencies are turning to AI to enhance efficiency. By

In the fast and competitive beauty, health, and wellness industry, brands are turning to brand elevation agencies to stand out and attract consumers. Two notable agencies in this field are Free The Birds and Front Row, offering services in digital marketing, design, and e-commerce management. Free The Birds is a renowned agency specializing in brand

The marketing industry is going through a big change as brands try to measure their impact and be more inclusive in the digital world. This article looks at the latest developments that are shaping brand measurement and inclusion, giving a good overview of what’s happening now and what might happen in the future. One area

The Dubai World Trade Centre Authority (DWTCA) Free Zone has established itself as a thriving business destination, offering opportunities for enterprises across different sectors. With its strategic location and support services, this free zone has become a catalyst for economic growth and innovation. Let’s explore the key highlights and achievements of DWTCA Free Zone. One