Zoonou, a well-known software testing and quality assurance (QA) company in the UK, is collaborating with Purple Goat, the first disability-led marketing agency. The goal of this partnership is to transform digital accessibility and inclusive marketing by combining the expertise of both companies in digital accessibility solutions and international marketing services. This collaboration offers exciting opportunities for clients looking for cutting-edge digital marketing strategies.
The significance of this partnership is highlighted by a staggering statistic: disabled individuals in the UK have approximately £274 billion in spending power each year. Despite this large market segment, it has often been overlooked. However, Zoonou and Purple Goat are determined to change this situation.
Digital accessibility is crucial for providing inclusive experiences, yet less than 1% of website home pages meet standard accessibility requirements. The Zoonou and Purple Goat partnership aims to bridge this gap by offering expertise in accessibility testing and marketing strategy. By ensuring that digital platforms are accessible to everyone, businesses can tap into this untapped market while promoting inclusivity.
Leading this collaboration is Rhodri Alexander, Zoonou’s Client Services Director, whose extensive experience will be invaluable in guiding clients towards successful digital programs, projects, and software products. With Zoonou’s independent and robust QA solutions, clients can confidently deliver exceptional digital experiences.
Joining Alexander is Dom Hyams, Purple Goat’s Head of Strategy, a key figure in this partnership. Hyams has a deep understanding of inclusive marketing and strategic planning, enabling brands to create campaigns that resonate with diverse audiences and yield tangible business results. Purple Goat’s mission is to incorporate inclusivity into brand communications and wider businesses, ensuring that every campaign represents and connects with diverse audiences.
The collaboration between Zoonou and Purple Goat is set to revolutionize the digital landscape. Clients will have access to a comprehensive range of services, including accessibility testing and innovative marketing campaigns. This holistic approach ensures that businesses can effectively reach their target audience while adhering to best practices in digital accessibility.
Beyond the business implications, this collaboration represents a significant step towards promoting inclusivity and breaking down barriers. With 22% of people in the UK identifying as disabled, it is crucial to create digital experiences that cater to their needs. By prioritizing accessibility, Zoonou and Purple Goat are advocating for a more inclusive society.
As leaders in their respective fields, Zoonou and Purple Goat are well-positioned to drive change and establish new standards. Their combined knowledge and expertise will pave the way for more accessible and inclusive digital experiences.
In conclusion, the partnership between Zoonou and Purple Goat is a groundbreaking collaboration aimed at enhancing digital accessibility and inclusive marketing. By combining their independent QA solutions and international marketing services, these industry leaders are spearheading a more inclusive and accessible digital landscape. With the significant spending power of disabled individuals in the UK, businesses have a significant opportunity to tap into an untapped market while promoting inclusivity. Together, Zoonou and Purple Goat are poised to revolutionize the approach to digital experiences and marketing strategies. This partnership not only benefits businesses but also contributes to the creation of a more inclusive society where everyone has equal access to digital platforms.