Renowned news outlet, The Guardian, has launched a new digital edition focused on Europe to better connect with its growing European audience. This expansion is accompanied by a global marketing campaign highlighting The Guardian’s independence and influence.
Recognizing the significant number of European readers, who now make up its third-largest audience outside of the UK and the US, The Guardian aims to provide a comprehensive source of European news with this new edition. This move aligns with the newspaper’s three-year strategy to become more global, digital, and produce exceptional journalism.
To celebrate the launch of Guardian Europe, readers are encouraged to sign up for the revamped This is Europe newsletter and participate in a free online Guardian Live event. This event, led by the newspaper’s Europe correspondent, Jon Henley, will bring together MEPs, political scientists, and experts to discuss the challenges facing Europe today.
Supporting the new Europe edition will be an expanded network of over 20 European correspondents, editors, and reporters. Esteemed columnists such as Rokhaya Diallo, Nathalie Tocci, Alexander Hurst, Timothy Garton Ash, Emma Dabiri, and Fatma Aydemir will contribute insightful opinion pieces on politics, culture, environment, community affairs, and sports.
One of the standout features of the digital edition will be an exclusive investigation into air quality across Europe. This environmental investigation highlights The Guardian’s commitment to in-depth reporting and sheds light on crucial issues affecting the continent. Additionally, the Europe edition will feature a dedicated live blog, providing readers with up-to-date news and developments from across Europe.
Taking inspiration from the success of its international counterparts, Guardian US and Guardian Australia, the launch of Guardian Europe aims to deliver the same level of quality journalism that resonates with European readers. Guardian US reaches over 40 million unique users each month, while Guardian Australia has become one of the most-read and influential news sites in the country, with a monthly audience of 7.1 million.
To complement the launch of the Europe edition, The Guardian has also unveiled a bold global marketing campaign titled “Not for Sale.” This campaign will be showcased through digital screens and posters in major European cities, emphasizing The Guardian’s ownership model and dedication to independent journalism. The extensive marketing push reinforces the newspaper’s position as a trusted news source that is open to all, funded by many, and accountable to no one.
In addition to the marketing efforts, a new film showcasing the impact and influence of The Guardian will be broadcast on Channel 4, shown in UK cinemas, and shared across various digital and social platforms throughout Europe. This film aims to demonstrate how The Guardian both delights and challenges readers around the world.
The Guardian’s digital expansion follows its impressive growth in European readership. Last year, the newspaper recorded over 250 million page views from Europe, a remarkable increase of 129% compared to 2016. Furthermore, the number of monthly unique users from Europe surged by 41% during the same period, reaching nearly 25 million.
The Guardian’s commitment to quality journalism is further exemplified by its global success in attracting over one million paying supporters each month. This support enables the newspaper to continue producing world-class journalism that addresses pressing issues and holds power to account.
With the launch of Guardian Europe and the “Not for Sale” global marketing campaign, The Guardian aims to deepen its relationship with readers, advertisers, and partners who share its mission and belief in the power of independent media. By providing a dedicated source of European news and amplifying its presence in the digital landscape, The Guardian is poised to shape the conversation on European affairs for years to come.
In today’s interconnected world, the launch of Guardian Europe signifies an essential step towards a more informed and nuanced understanding of the continent’s challenges and triumphs. As readers continue to seek out trusted news sources, The Guardian’s expansion into Europe ensures their voices will be heard and their perspectives represented.