Renowned cosmetics company Garnier and popular social media platform Snapchat have partnered to celebrate Saudi National Day and promote sustainable beauty. Garnier’s campaign, “Shop Greener Because Saudi Deserves Green,” aims to raise awareness and drive change on environmental issues among Snapchat’s 22 million monthly users in Saudi Arabia.
The campaign introduces an innovative feature that allows Snapchat users to unlock exclusive limited-edition Bitmoji merchandise by scanning a QR code. This interactive element engages users and encourages active participation in advocating for a greener future.
Snapchat users in Saudi Arabia can showcase their creativity by designing customizable tote bags and influencing the design of Garnier’s next tote. Sharing these creations makes users part of the sustainable beauty movement, inspiring others to choose eco-friendly options.
To incentivize participation, Snapchat users who return to the store with their reusable tote bag and purchase Garnier products worth at least SR50 will receive a cashback of SR5 ($1.33). This offers a financial benefit and emphasizes the importance of making conscious choices in beauty products.
Ahmed Wagih, the general manager of Garnier Middle East’s Consumer Product division, expresses the brand’s dedication to a greener and more sustainable Saudi Arabia. Through this collaboration with Snapchat, Garnier aims to encourage individuals to prioritize sustainable beauty products and make a positive impact on the environment.
The campaign aligns with the Saudi National Day celebrations and pays homage to the country’s rich heritage. By combining traditional festivities with a shared responsibility towards a greener future, Garnier promotes a comprehensive approach to sustainable beauty.
Mariam Koumaiha, a brand strategist at Snap Inc., collaborates closely with Garnier Green for this campaign. With Snapchat reaching 90 percent of people in Saudi Arabia aged 13 to 34, Koumaiha acknowledges the platform’s potential to drive significant change and connect with a wide audience.
The campaign began on Saudi National Day and will run until September 27th, giving Snapchat users ample time to engage and participate. As an added incentive, Snapchat users will receive a complimentary tote bag with the purchase of any Garnier product, further encouraging sustainable choices.
Recent surveys show that 77 percent of consumers in Saudi Arabia feel a stronger affinity towards brands or products that offer augmented reality (AR) experiences. Recognizing this, Snapchat users can also participate in an AR lens featuring a customizable tote bag, providing an immersive and interactive way to engage with the campaign.
Beyond the immediate impact of this collaboration, the long-term objective is to foster a shift towards more sustainable consumer behavior. By promoting the use of reusable tote bags and selecting eco-friendly beauty products, Garnier hopes to inspire a greener mindset across Saudi Arabia.
The next Garnier tote design will be exclusively available at Panda stores, reinforcing the brand’s commitment to making sustainable options accessible to all. This partnership with one of Saudi Arabia’s largest retail chains ensures that the message of sustainable beauty reaches a wider audience and maximizes its impact.
As the Garnier-Snapchat campaign gains momentum, it is evident that they are capitalizing on the growing demand for sustainable and environmentally friendly choices. By integrating technology, creativity, and a shared dedication to a greener future, Garnier and Snapchat are paving the way for a more sustainable beauty industry in Saudi Arabia.
In conclusion, the collaboration between Garnier and Snapchat on Saudi National Day demonstrates how brands can leverage social media platforms to promote sustainable practices. By engaging Snapchat’s user base and offering compelling incentives, Garnier is generating awareness and inspiring positive change within the beauty industry. This partnership represents a significant stride towards a more sustainable and environmentally conscious society in Saudi Arabia.
