According to a recent report from Jounce Media, marketers are being advised to change their advertising strategies by prioritizing diverse-owned media. The report emphasizes the risks of ads appearing on unwanted websites and highlights the importance of supporting minority, LGBTQ, and women owners through ad spending. As brands focus more on diversity, equity, and inclusion, marketers are realizing the need to allocate their budgets strategically and find suitable spaces for spending on diverse-owned media.
The report reveals that some websites and apps purchase a significant amount of their traffic, raising concerns about the quality and relevance of the audience reached by ads. Marketers are reminded to be careful about where their ads appear, as being on undesirable sites not only reduces the effectiveness of the message but can also harm the brand’s reputation. In a time dominated by ad fraud and fake news, it is crucial for marketers to collaborate with trustworthy entities that prioritize ethical ad placement.
Recognizing the transformative power of advertising, marketers are committing to allocating more of their ad budgets to media properties with minority, LGBTQ, or female owners. This shift reflects a broader commitment to supporting underrepresented communities and amplifying their voices. By directing their ad spending towards diverse-owned media, brands can contribute to a more inclusive and fair media environment.
Additionally, the Jounce Media report highlights the importance of strategically placing ads on diverse-owned media. Marketers must be cautious when working with partners to place their ads, ensuring that their message aligns with the values and target audience of the media property. The report provides recommendations for ad placement on diverse-owned media, empowering marketers to navigate this evolving landscape and maximize the impact of their advertising efforts.
The increase in brands’ commitments to diversity, equity, and inclusion indicates a significant change in advertising priorities. Marketers are not only striving to meet their goals for spending on diverse-owned media but also recognizing the potential of diverse-owned media to reach and engage with a broader range of consumers. By aligning their brand with media properties that genuinely represent diverse communities, marketers can build stronger connections with their target audience and foster brand loyalty.
As marketers increase their spending on diverse-owned media, they are taking a significant step towards creating a more inclusive advertising ecosystem. By investing in media properties with diverse ownership, marketers can contribute to the economic empowerment of underrepresented groups and help break longstanding barriers to entry in the industry. It is a win-win situation, where advertisers can reach a broader audience while supporting minority, LGBTQ, and women owners.
The Jounce Media report serves as a reminder for marketers to be discerning about where they place their ads. It emphasizes the need for strategic ad placement, not only to avoid unwanted sites but also to ensure that ads reach the intended audience and align with brand values. With brands increasingly committed to diversity and inclusion, marketers must seize the opportunity to be part of this positive change by allocating their ad budgets to media properties that prioritize diversity and authenticity.
In conclusion, the Jounce Media report highlights the trend of marketers seeking ad placement on diverse-owned media. As brands intensify their commitments to diversity, equity, and inclusion, marketers recognize the importance of supporting minority, LGBTQ, and women owners through their ad spending. By strategically placing their ads and collaborating with trustworthy entities, marketers can reach a wider range of consumers and contribute to a more inclusive and fair advertising ecosystem. Advertising has the power to drive positive social change, not just sell products. By embracing diversity and promoting diverse-owned media, marketers have the opportunity to reshape the advertising landscape and create a more inclusive future.