Shannon Airport’s summer campaign has gained attention and praise in the digital marketing industry. It has been shortlisted for a prestigious national award. Developed by global PR firm Havas Media, the campaign is recognized for its creativity and innovation in digital media. The impressive results of the campaign show that even a regional airport can have a significant impact in the competitive digital marketing arena with a strong vision, collaboration, and a strategic approach.
Produced by Havas Media, the campaign is a finalist in the ‘Best Search Campaign’ category at the 2023 Digital Media Awards. Shannon Airport is competing with well-known brands and establishing itself as a strong contender. The campaign aimed to strengthen the Shannon brand across Ireland using various digital marketing tactics like SEO and PPC to increase visibility on search engines.
The success of the campaign is due to the collaborative efforts of the Shannon Airport Group marketing team and Havas Media. Hannah Keller, an Account Director at Havas Media, has led the strategic planning and execution of the campaign with expertise and dedication. Trevor Curran, the Marketing Manager at The Shannon Airport Group, has facilitated collaboration between the airport’s marketing team and Havas Media, ensuring the campaign reaches the target audiences and generates business opportunities.
The recognition of Shannon Airport’s summer campaign endorses the airport’s commitment to innovative digital marketing strategies. As one of the busiest airports in the country, Shannon needs to engage with its audiences and showcase its offerings effectively. The shortlisting of the campaign validates the hard work and dedication of the Shannon Airport Group marketing team and Havas Media, as well as the airport’s vision for growth and development.
The winners of the Digital Media Awards will be announced at a gala dinner on September 29th in Dublin. This event celebrates creativity and innovation in digital media and brings together industry professionals. Shannon Airport and the other nominees will be in the spotlight as the winners are revealed. Regardless of the outcome, the impact and recognition of the campaign highlight the influence of effective digital marketing strategies in today’s competitive landscape.
Shannon Airport’s summer campaign has successfully captured the attention of industry experts and target audiences. Its innovative approach and captivating content have set it apart from other digital marketing campaigns, securing a deserved place on the national stage. The recognition of the campaign will pave the way for future success and growth for Shannon Airport and its marketing efforts.
In conclusion, Shannon Airport’s summer campaign has demonstrated the power of effective digital marketing strategies. Its shortlisting for a national award shows the dedication, collaboration, and innovation of the Shannon Airport Group marketing team and Havas Media. By leveraging tactics like SEO and PPC, Shannon Airport has built a strong brand presence and effectively engaged with its audiences. The impact and recognition of the campaign highlight the airport’s commitment to leading in the ever-changing landscape of digital marketing, promising continued success and remarkable growth.